A 2min animated commercial for international recruitment company, Anton Apps.

This not-so-little animated tv spot is the result of our most recent collaboration with Grey South Africa.

The agency’s concept for the commercial came from the insight that when companies do resource planning, they commonly work with organograms, because the organogram is a wonderfully clear visual representation of a company. But of course, not all companies are created equal. Some are real dogs. Some you wouldn’t mind getting into bed with, some will do anything to smash the competition. And then there are the Chinese dragons and other giants. These fantastically animated characters all share the landscape with one ever changing company as it faces the challenges of the business world.

Enjoy!

Team:

Client: ANTON APPS INTERNATIONAL RECRUITMENT
Agency: GREY SOUTH AFRICA
Agency Producer: CAROLINE CROWTHER
Creative Director: CATHY IRELAND
Copywriter: CATHY IRELAND
Production Company: TM
Director: HILTON TENNANT
Producer: ROBYN JEPHSON
Character Design: KRONK
Animation: TM, GERBRAND NEL, DARREN MACPHERSON
Composite & Final Treatment: TM
Music Composition & Sound Design: ALUN RICHARDS