Channel branding & imaging development for Free2View Music On Demand, an interactive music channel on the Free2View network.

 

Free2View is a free–to–consumer encrypted digital satellite broadcaster in Sub-Saharan Africa. They approached us to create brands for their 4 main network channels, and develop initial imaging packages for the launch of the network. The 4 main channels are:

F2V One: A general entertainment channel
F2V Kids: Features animated content aimed specifically towards kids under 12.
F2V Movies: Classic blockbuster movies
F2V Music On Demand: An interactive music channel

The MOD idents were designed around the concept of sound. Each of the 3 letters in the logo were reduced to their core shapes, and custom designed as colourful, pop-inspired graphic equalisers, the animations of which were all driven by a different piece of music, eventually resolving to form the full MOD logo.

Client: Free2View (GreatMedia)
Production Company: Tennant McKay
Director: Hilton Tennant
Producer: Robyn Jephson
3D Animation & Design: Tennant McKay
Design: Tennant McKay, Creon Eftychis
2D Animation: Tennant McKay, Creon Eftychis