To promote this years “Incoming Rugby Tour” the agency shot footage featuring some of the Springbok Team’s favorite stars. The script is written as a manifesto that takes the viewer through the struggles and victories of the game from the players perspective. We were tasked to create tattoo illustrations to compliment the various scenarios as described by the rugby players and then track and animate them onto various parts of the players bodies. We also developed concepts for each of the tattoos and most of these illustrations have an additional layer of detail in them adding a second layer to the story telling. We have the heart that contains the shape of the country subtly hinting at a “Proudly South African” theme. We also took a more artistic and symbolic interpretation of the Samoan, Scottish and English badges. Finally, we graded, added a visual effects element and introduced various jump cuts to give the promo texture as well as its gritty feel.

TEAM

Client: Supersport

Agency: Thackwell & Whittaker

Creative Director: Gareth Whittaker

Agency Producer: Alise Antrobus

Copywriter: Hennie van De Venter

Design & Animation Director: Hilton Tennant

Producer: Nandi Dlepu

Design: Tennant McKay

Animation: Tennant McKay, Givan Lotz

Compositing: Tennant McKay

VFX: Tennant McKay

Grading: Tennant McKay

Illustrations: Tennant McKay, Kris Hewitt

Tracking: 3D Tree

Final Mix: Freqncy