Brief:

The challenge with this promo was to attract a youth audience to watch a show which is almost 10 years old, and to see it as a comedy classic rather than something dated and boring.

Strategy, Concept & Execution:

To do this we played on the nostalgia of the main character, Steve Urkell, and his famous line ‘Did I do that?’ Rather than representing him as the geek he is, we created a ‘music video’ type edit to a music track reminiscent of Snap’s ‘I’ve got the Power’, which captured the quirky nature of his character in a cool way.

Team:

Client: Mnet (Gotv)
Producer: TM
Design: TM
Animation: TM
Editing: Graeme Moon
Compositing: TM
Music: Library Track
Final Mix: Zak Binikos