We were thrilled when we were commissioned for this project. The brief was to represent FNB’s rewards points (eBucks) as cute, loveable 3D characters that exist in real world spaces, and are constantly finding ingenious ways to catch the viewers’ attention. They were initially based loosely on the eBucks logo, and gradually came into their own as unique, quirky little personalities. To launch the campaign, we created a series of stills for print and POS use. Each character was delivered in three different poses.

Client: eBucks

Design & Animation Director: Hilton Tennant

Producer: Tarryn Gargan

Design: Tennant McKay & Kris Hewitt

3D Modelling, Lighting & Texturing: Lung Animation – Arri Reschke, Claudio Pavan, Darren Macpherson, Marcelle Marais & Alistair Grant

Compositing: Tennant McKay

Agency: Saatchi & Saatchi BrandsRock

Chief Creative Director – Jonathan Beggs

Chief Operations Officer – Heidi Nelson

Creative Director – Tyrone Beck

Associate Creative Director – Mimi Cooper

Project Director – Leanne Jankes

Project Coordinator – Michael Botha

Senior Art Director – Melissa Maloney

Art Directors – Caroline Michie, Karen Vermeulen & Harriet Stockwell

Senior DTP Operator – Faeez Chetty

Head of Strategy – Helen Qually

Traffic Manager – Justine Bowman