Following up on the production of character stills for eBucks, we created an animated 3D video introducing the characters as lively little personalities vying for attention, with vocabularies consisting primarily of the word “Me!”. We focused on the 6 main characters introduced in the stills phase: Fun Buck is an energetic, fun-loving young guy; McGuyver is your typical DIY Dad type; MeeMee is a girly girl who loves to shop; Bloggs is your nerdy average Joe; Bond Buck is a distinguished gentleman who appreciates the finer things in life; and Betty is a practical, list-making kind of girl.

Client: eBucks

Design & Animation Director: Hilton Tennant

Producer: Tarryn Gargan

Character Design: Tennant McKay & Kris Hewitt

Storyboard: Michael Robertson

3D Animation: Lung Animation, Arri Reschke, Claudio Pavan, Darren Macpherson, Marcelle Marais, Alistair Grant, Matthew Lowry & Quentin Vogel

Compositing: Tennant McKay

Agency: Saatchi & Saatchi BrandsRock

Chief Creative Director – Jonathan Beggs

Creative Director – Tyrone Beck

Associate Creative Director – Mimi Cooper

Chief Operations Officer – Heidi Nelson

Project Director – Leanne Jankes

Project Coordinator – Michael Botha

Senior Art Director – Melissa Maloney

Art Directors – Caroline Michie, Karen Vermeulen & Harriet Stockwell

Senior Copywriters – Jonathan Stilwell & Wendy Birt

Senior DTP Operator – Faeez Chetty

Head of Strategy – Helen Qually

Traffic Manager – Justine Bowman