After the production of the launch video for eBucks, we created three 15 second videos focusing on one character each. We chose Betty, Bloggs and McGuyver, who were placed in three different environments and once again, try desperately to get the viewer to notice them. Each video reveals more about the personality of the selected eBuck through the way in which they seek attention. In this video, Betty and her makeshift pogo stick have been placed in a typical South African beach setting.

Client: eBucks

Design & Animation Director: Hilton Tennant

Producer: Tarryn Gargan

Character Design: Tennant McKay & Kris Hewitt

Storyboard: Michael Robertson

3D Animation: Lung Animation, Arri Reschke, Claudio Pavan, Darren Macpherson, Marcelle Marais, Alistair Grant, Matthew Lowry & Quentin Vogel

Compositing: Tennant McKay

Agency: Saatchi & Saatchi BrandsRock

Chief Creative Director – Jonathan Beggs

Creative Director – Tyrone Beck

Associate Creative Director – Mimi Cooper

Chief Operations Officer – Heidi Nelson

Project Director – Leanne Jankes

Project Coordinator – Michael Botha

Senior Art Director – Melissa Maloney

Art Directors – Caroline Michie, Karen Vermeulen & Harriet Stockwell

Senior Copywriters – Jonathan Stilwell & Wendy Birt

Senior DTP Operator – Faeez Chetty

Head of Strategy – Helen Qually

Traffic Manager – Justine Bowman