Subsequent to the launch of the 30” AfriSam A1 All Purpose Cement TVC, we created two 15 second cutdowns that focused on two of the core attributes of the product. The first showcased the eco-friendly aspect of the cement, while the second highlighted how it cracks less and gets stronger than ordinary cement.


Client: AfriSam

Agency: Promise

Executive Creative Director: Marc Watson

Creative Director: Thembalethu Msibi

Creative Director: Matt Martin

Account Director: Michelle Anderson

Copywriter: Daniel Druion

Art Director: Jonathan Auret

Design & Animation Director: Hilton Tennant

Producer: Tarryn Gargan

Design: Tennant McKay & Givan Lotz

Animation: Tennant McKay, Jonathan May, Raphael Bick, Harold Courchay, Nick Kogel, Johan Scheepers & Michael Clark

Compositing: Tennant McKay

Final Mix: Audio Militia