Strategy, Concept & Execution:
Since O-Boma’s show format is similar to that of a radio show we decided to create the visual equivalent of the opening to a radio DJ’s set. A music track was created which was indicative of a radio tune-in, and we edited the visuals very specifically, so it felt like a visual radio dial tuning in to the show. The sequence needed to have a distinctly African flavour while still feeling fresh and contemporary in execution. It also needed to have a sense of variety. So we created a collection of diverse patterns which we composited into the animation, using a combination of 2D, 3D and quick cuts to create visual interest and impact.
Client: Mnet (GOtv)
Production House: Don’t Look Down Productions
Music Track & Final Mix: Thoban Jappie