A 30 second animated promo for Straight Up, a Canadian teen drama show.

In keeping with the GO brand strategy, the promos cannot be run-of-the-mill edited pieces. Animation employs quirky styles and concepts that have relevance to the shows being promoted, deliberately set up to appear ‘unpolished’ in keeping with the irreverent attitude. This combined with the key elements of offbeat humour, insidiously catchy music, the distinctively unimpressed GO voice and the GO green make for a communication instantly recognisable as a GO piece.

Client: Channel GO
Director: Tennant McKay
Scriptwriting Tennant McKay
Design, Animation, Production: Tennant McKay
Sound Design: Audio Lab