A 30 second promo for the local fashion magazine show ‘Style File’, on GO.

In keeping with the GO brand strategy, the promos cannot be run-of-the-mill edited pieces. It was particularly important for this promo as the show is a GO production, so it needed a particular local flavour. It also needed to compliment the host of the show, Noni Gasa, who is a renowned style icon in SA.

Animation employs quirky styles and concepts that have relevance to the shows being promoted, deliberately set up to appear ‘unpolished’ in keeping with the irreverent attitude. This combined with the key elements of offbeat humour, insidiously catchy music, the distinctively unimpressed GO voice and the GO green make for a communication instantly recognisable as a GO piece.

Client: Channel GO
Director: Tennant McKay
Photography: Tennant McKay
Design, Animation, Production: Tennant McKay
Sound Design: Zak Binokos