A 30second promo for the re-launch of GO’s local lifestyle magazine show, Vicious Delicious.

This promo was a kind of visual metaphor for the update of Vicious Delicious: taking some old elements of the show and mixing things up to create a brand new show. In keeping with the GO brand strategy, the promos cannot be run-of-the-mill edited pieces. Animation employs quirky styles and concepts that have relevance to the shows being promoted, deliberately set up to appear ‘unpolished’ in keeping with the irreverent attitude. This combined with the key elements of offbeat humour, insidiously catchy music, the distinctively unimpressed GO voice and the GO green make for a communication instantly recognisable as a GO piece.

Client: Channel GO
Director: Tennant McKay
Scriptwriting: Tennant McKay
Photography: Angie Batis
Design, Animation, Production: Tennant McKay